A creative director. A brand builder.

I've led some of the biggest and best brands in the world over the past 20 years. Over the past 10 years I've specifically helped clients into the digital age. My special passion is innovation- whether it's about technology or execution, I'm excited about creating the future.

I understand digital communication and digital product design.

I led award-winning digital marketing efforts for such clients as Audi of America, Nike, Kraft, Target and Visa. I’ve helped them innovate and transform their businesses with digital products and services.

Audi. Reimagining automotive
in digital.

Reimagined the digital automotive shopping experience. Created digital products to improve Audi dealerships- and ownership. Innovated important car launches.

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Visa. Big brand. Big digital ideas and services.

Helped lead one of the biggest brands in the world into innovation and social. Whether it was launching a global social program for their FIFA partnership or a network for small business owners, Visa provided many impactful opportunities.

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Kraft. Digital re-thinking of the world’s favorite food brands.

Made Miracle Whip an innovation brand. Thought of ways to make Velveeta, Miracle Whip, Mayo, Philadelphia Cream Cheese and Jell-O as innovative and interactive as possible.

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Nike and Banana Republic. Fashion. Retail. Digital.

I’ve worked with Nike off and on for years. I helped pioneer the early days of campaign microsites for both Nike and Banana Repbulic. Making traditional fashion campaigns more interactive and engaging

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Palm. The best mobile experience comes from learning from the past.

Mobile experience before there was such a thing. Managed the brand through the heyday of the Treo. Launched products and multiple brands. Small budgets and big ideas.

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SFMOMA. A controversial artist. A digital campaign takes advantage.

Matthew Barney’s art can be pretty polarizing to people. I worked with the museum and the team to take artful advantage of public opinion before the days of social media to create possibly the first big digital campaign for SFMOMA.

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#GoGiants. Real-time digital campaign ends up on the evening news.

The Giants were playing in the World Series right across the street from the office. We wanted to show our support. We had less than 24 hours.

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Old school Bob. Internationally-recognized traditional campaigns.

Worked on traditional advertising and branding campaigns for clients that included Avia Outdoor Shoes, Kenwood Stereos, Ritchey Bikes, Copper Mountain Ski Resort, Sony computers, cnet.com, more.com and Palm.

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Responsive design because everything should be.

An industry-first for an entire auto manufacturer’s website, the responsive design allows the site to work seamlessly across any combination of devices, screens and browsers—800, to be exact. The design team crafted every permutation to the exact pixel to maintain a premium level of execution and consistency. From HD televisions, and a new Macbook Pro, to an 8 year old PC, and all the way down to mobile.

Redefining the paradigm of search simplifies everything.

We introduced a world-first title search, as well as contextual and predictive search, throughout the site to simplify navigation and get customers straight to the information they need. Most manufacturers and almost every company’s website puts a lot of information that consumers don't need. By employing Google’s Search Appliance in a unique way, search improves navigation rather than competes with it.

Less site. More car.

The industry-first cinematic and high-resolution car configurator allows people to create their dream Audi with unprecedented realism and scale. Most car manufacturers look at the configurator as a generic tool- not something that is ever art-directed. So we partnered one of the world’s best automotive photographers with AUDI AG’s render house, RTT. In the end, the resulting renders were used globally by Audi.

We already know you before the first hello.

A luxury brand should treat you as if they already know you—even if they’re seeing you for the first time. 27 different algorithms customize the experience to anticipate your needs—whether it’s serving up a car you’ve already researched, or predicting what you’re interested in based simply on your browser. As a result you’re more likely to get to the car you want much more quickly without having to do a deep dive.