Nice to meet you.

I’m a freelance creative director in San Francisco who’s been fortunate to work for some pretty great clients and agencies. At AKQA San Francisco I led innovative and award-winning digital marketing efforts for clients like Audi of America, Nike, Kraft, and Visa. I create advertising, branding and storytelling across all media. No matter the project, my goal is to do great work.

Who is Bob Pullum?

Creating a brand. Helping a community.

The biggest project of my career becomes the most rewarding. An old bank building abandoned since the S&L Crisis of the '80's presented an opportunity for being creative with not only a small budget for its restoration but also space planning and historical adaptive reuse. It was important that the building become a place for the community to enjoy, as well as a destination for the Bay Area and beyond. 

Learn about the Guerneville Bank Club

Audi. Reimagining automotive in digital.

From leading the initial pitch to managing over 30 creatives, I helped Audi of America not only reimagine the digital automotive shopping experience, I oversaw and contributed to some amazing creative for four years. We innovated important car launches, as well as created digital products to help improve Audi dealerships and ownership. 

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eBay. Helping a re-brand both internally and externally.

Freelancing for London-based Instinctif Partners alongside Chief Creative Officer Richard Pemberton, I've worked on a lot of different types of branding projects that have ranged from their biggest event, eBay Open, to initiatives like Always Open on eBay.

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Visa. Big brand. Big digital ideas and services.

For four years I helped lead one of the biggest brands in the world with digital and social. Whether it was launching a global social program for a FIFA partnership or a network for small business owners, Visa had multiple brands that provided many opportunities.

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Kraft: Taking packaged food brands into digital.

Our team made Miracle Whip look digitally savvy. We also thought of ways to make Velveeta, Miracle Whip, Mayo, Philadelphia Cream Cheese and JELL-O as innovative and interactive as possible. Managing digital creative for Kraft was interesting and sometimes rewarding.

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Nike and Banana Republic. Fashion + retail + digital.

I helped pioneer the early days of campaign microsites for both Nike and Banana Republic. I’ve worked with Nike off and on for years. I spent several years taking traditional fashion campaigns and making them more interactive and engaging.

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Palm. The best mobile experience comes from learning from the past.

Mobile experience before there was such a thing. I managed the brand from the dot com days through the heyday of the Treo. We launched products, created print, TV & microsites, as well as launch multiple sub-brands and create their collateral. 

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Sometimes you don’t need big clients or even a client.

Sometimes great pro bono work comes from working with a non-profit and sometimes it just happens. There were a lot of opportunities through the years and these are a few that I really like.

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Old school Bob.
Internationally-recognized traditional campaigns.

I worked on traditional advertising and branding campaigns for 15 years for clients that included Avia Outdoor Shoes, Kenwood Audio, Powerbar, Copper Mountain Ski Resort, Specialized, more.com and others.

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