One brand, many brands.

For four years I managed around 35 creatives on multiple brands for Visa, Inc. These included Visa brand, Visa Signature, Visa Small Business, Visa Debit and Visa Prepaid. This also included marketing for Visa's sponsorship of Olympics and NFL in the United States and the FIFA partnership globally. The largest account at AKQA San Francisco at the time, Visa's creative work included microsites, social media, and mobile, as well as various digital innovation initiatives.

Making a brand campaign inspire action. 

Brand campaigns usually just make statements that are very much from the point-of-view of the company. We saw it as an opportunity to to get people to take action and actually use their Visa cards.

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Engage the world around a simple idea.

The Visa/FIFA partnership is an important global initiative that comes to life during the World Cup. This social campaign had to be simple and engaging across every country- and successful. This idea checked all the boxes.

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Visa Signature: a premium brand and opportunity.

We worked on many different initiatives for Visa Signature, Visa's premium card with a lot of great benefits. We always took advantage of the best of digital when showing how great it is to have a Signature card.

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The Visa Business Network: help small businesses grow.

Visa Small Business is about providing small businesses with ways to help grow their businesses financially. We saw digital as an opportunity to help them even more with information, tools and a way to connect them to each other for advice and mentorship.

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A new way to shop from Visa needed to look simple.

Visa came to us with a digital shopping product they developed in house. It was an interesting idea but was eventually folded into another initiative. It was kind of like Visa meets Pinterest (before Pinterest was around). We created marketing materials that helped make it look very simple to use as well as brand it at the same time. Slide right to see the videos. CW: Jeremy Claud

The lead creative agency in digital means bringing innovative ideas that help drive their business. The following video is an example of this thought leadership. The video was an internal presentation- however some ideas were realized successfully by some internet companies. Password for video is "watch". CD/CW: Clark Morgan, ACD: Nick Strada, AD: Benjamin Hancock